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Although Microsoft introduced generative AI in its Bing search engine, the company failed to beat market leader Google.
Bings Search Market Share Fails To Budge Despite Ai Push
According to the latest figures from market tracker StatCounter, Google’s search market share in the United States in October was 88.1%, up slightly from October 2022’s market share of 86.75%.
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In worldwide mobile search – where Google has a dominant position of 94.93%, Bing ranks fourth (0.53%) behind Russian search engine Yandex (1.64%) and China’s Baidu (1.2%) ).
When Microsoft announced in February that it was incorporating artificial intelligence into Bing, some technology experts predicted the move would give the company the leverage it has long sought to take share of the search market from Google. Apparently that’s not the case.
Microsoft’s positioning decisions may have contributed to its inability to turn its early AI advantages into a larger piece of research, said Greg Sterling, co-founder of Near Media, a news, commentary and analysis website, and a former contributing editor at Looking. Machine land.
“Bing with ChatGPT was initially only available through the Edge browser,” he said. “Microsoft thought this would be a way to get people to download Edge. They should make AI available in browsers soon.”
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“That’s part of it,” he continued. “The other part is that people are used to Google. Experts underestimate the power of inertia and habit.”
Microsoft’s integration of AI into Bing has yet to provide significant traction in the competitive search market, said Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, California.
“Despite advances in AI algorithms, Bing is struggling to compete with Google’s entrenched dominance,” he said. “Users perceive Google search results to be more accurate and relevant, creating a challenge for Microsoft to attract and retain a significant user base.”
“The search engine arena is highly competitive, and Google’s established user habits make it difficult for Bing’s AI improvements to make a real difference in market share. “Microsoft continues to face the difficult task of changing user preferences in the face of Google’s search dominance,” he added.
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Rob Enderle, president and principal analyst at the Enderle Group, a consulting services company in Bend, Oregon, notes that Google is an entrenched vendor.
“It takes a little effort to bring down an entrenched salesman,” he said. “People build habits. They are used to using Google.”
He explains that a large amount of marketing is needed to displace entrenched retailers. “You have to make people not like the tools they use, because if the tools they use are good enough, they don’t care,” he said.
“You have to convince people not only that your tool is better, but you also have to convince them that what they’re using isn’t good enough,” he added.
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In encouraging people to use the new AI, Bing gave them a number of challenges, he continued, moving them to the new app and then encouraging them to use the AI.
“There’s a learning curve to doing AI right, and we’re talking about a lot of people who can’t learn the Boolean logic to do Google right,” he said.
“It’s a powerful platform, but it requires training to use it, and people don’t like training,” he added.
Enderle emphasized that the gap between where Bing needs to be to attract and retain market share from Google and where it is is important.
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“Microsoft needs to go further with generative AI, so you can ask questions verbally and get the answers you want,” he said. “That’s not what was revealed, and the results weren’t as compelling to as many people as Microsoft expected.”
If AI can’t improve Google’s competitors’ share of searches, perhaps the court system can. Two antitrust lawsuits are currently challenging the search engine’s alleged monopolistic practices.
In San Francisco, a trial is underway to resolve a lawsuit filed by Epic Games, the studio behind the popular game Fortnite, against Google over antitrust issues related to in-game payment processing on the Google Play platform. The lawsuit alleges that Google has created an illegal monopoly on Android apps primarily to increase its profits through commissions ranging from 15% to 30% on in-app purchases.
Meanwhile, in Washington, D.C., the U.S. Department of Justice and Google are sparring in a courtroom over alleged antitrust violations committed by the search leader. DOJ claims Google:
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“If the default search relationship is discontinued, this may not have a significant impact on Google. People will continue to use it,” Sterling said.
The advertising side could provide a more relevant option for courts, he continued. “Currently, there is not much the courts can do on the part of consumers to influence their use of Google.”
What the court decides as a resolution to Google’s monopolistic practices will determine whether there is a change in the status quo, Enderle added.
“If this was just a monetary hit that Google could take, then it wouldn’t make any difference,” he said. “But if this is a major monetary hit – as we saw when the EU imposed billions of dollars in fines on Microsoft – Google could quickly change.”
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John P. Mello Jr. has been a reporter for ECT News Network since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data, and consumer electronics. He has written and edited various publications, including Fuel Your Pipeline. Close more deals. E-Commerce Times’ full-service marketing program delivers sales-ready results. 100% satisfaction guarantee! Learn more.
Although Microsoft introduced generative AI in its Bing search engine, the company failed to beat market leader Google.
According to the latest figures from market tracker StatCounter, Google’s search market share in the United States in October was 88.1%, up slightly from October 2022’s market share of 86.75%.
In worldwide mobile search – where Google has a dominant position of 94.93%, Bing ranks fourth (0.53%) behind Russian search engine Yandex (1.64%) and China’s Baidu (1.2%) ).
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When Microsoft announced in February that it was incorporating artificial intelligence into Bing, some technology experts predicted the move would give the company the leverage it has long sought to take share of the search market from Google. Apparently that’s not the case.
The implementation decision by Microsoft may have contributed to its inability to turn its early AI advantages into a larger piece of research, said Greg Sterling, co-founder of Near Media, a news, commentary and analysis site, and a former contributing editor at Looking. Machine land.
“Bing with ChatGPT was initially only available through the Edge browser,” he told TechNewsWorld. “Microsoft thought this would be a way to get people to download Edge. They should make AI available in browsers soon.”
“That’s part of it,” he continued. “The other part is that people are used to Google. Experts underestimate the power of inertia and habit.”
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Microsoft’s integration of AI into Bing has yet to provide significant traction in the competitive search market, said Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, California.
“Despite advances in AI algorithms, Bing is struggling to compete with Google’s entrenched dominance,” he told TechNewsWorld. “Users perceive Google search results to be more accurate and relevant, creating a challenge for Microsoft to attract and retain a significant user base.”
“The search engine arena is highly competitive, and Google’s established user habits make it difficult for Bing’s AI improvements to make a real difference in market share. “Microsoft continues to face the difficult task of changing user preferences in the face of Google’s search dominance,” he added.
Rob Enderle, president and principal analyst at the Enderle Group, a consulting services company in Bend, Oregon, notes that Google is an entrenched vendor.
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“It takes a little time to take down entrenched vendors,” he told TechNewsWorld. “People build habits. They are used to using Google.”
He explains that a large amount of marketing is needed to displace entrenched retailers. “You have to make people not like the tools they use, because if the tools they use are good enough, they don’t care,” he said.
“You have to convince people not only that your tool is better, but you also have to convince them that what they’re using isn’t good enough,” he added.
In encouraging people to use the new AI, Bing gave them a number of challenges, he continued, moving them to the new app and then encouraging them to use the AI.
Google Search Share Drops; Bing Increases
“There’s a learning curve to doing AI right, and we’re talking about a lot of people who can’t learn the Boolean logic to do Google right,” he said.
“It’s a powerful platform, but it requires training to use it, and people don’t like training,” he added.
Enderle emphasized that the gap between where Bing needs to be to attract and retain market share from Google and where it is is important.
“Microsoft has to go further with generative AI so you can do it
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